Restriction In Marriage In The Story Of An Hour - Free Essay Example

Sample details Pages: 1 Words: 325 Downloads: 2 Date added: 2019/06/24 Category Literature Essay Level High school Tags: The Story Of An Hour Essay Did you like this example? Kate Choppin shows the theme of restriction in marriage. it is true that marriage link and connects people together however people lose their freedom after they get married. important historical context to keep in mind about this work is that it was published in 1894. Don’t waste time! Our writers will create an original "Restriction In Marriage In The Story Of An Hour" essay for you Create order women did not have many rights during this period in history. Chopin used of literary realism reflect society, women did not have the right to pick whom they would get married. The idea of restrictions within marriage is shown in the beginning, Choppin states Mrs.mallard was afflicted with a heart trouble great care was taken to break her as gently as possible the news of her husbands death ( Paragraph 1). Through the authors diction, the reader noticed how she is being referred to as Mrs.mallard because she is married to Brentley Mallard. For the rest,,of the text, she is frequently referred to as Louise she since Mrs.Millard get to be her individual self if her husband passed away. The heart symbolizes love in many cultures, in the beginning, the author states that she has heart trouble. reading this should give the reader the idea that the heart issues directly connect to the restrictions within her marriage relationship. After she found out that her husband is no longer alive she yelled Free free free all sort of days Would be her own ( Paragraph 11+19). she feels alive as blood rush through her body and pulses increase. Mrs.mallard finds the opportunity to live the rest of her life for herself. she looks forward to all the individuality and freedom. however, as she sees brently walk through the doors she collapsed from disappointment. She realizes that the happy life that she was hoping and dreaming of is no longer available as if life is being taken out of her. the ending of the story is very ironic since a person should be happy knowing that someone they love is not dead.

The Drug Normalization Theory How Illegal Drug Has Changed

The drug normalization theory portrays how illegal drug has shifted from symbolised as a criminal offense to becoming a way for young adults to pursue the recreational propose, determined by their own decision. In the contemporary society, three primary sources affect our understanding of what is considered as ‘normalization’ of drugs. First of all, the official data of addicts from British Crime Survey provided by the home office can illustrate easier access to illegal drug. Additionally, the governmental organisations, containing the home office, constructed a variety of policy suggestions and information concerning drug consumption, drug legislation and drug control. The final aspect is that all kinds of media such as the TV, journals and the Internet reported about the danger of taking drug and drug-associated offense. The authorities, academics and the press have given various information of national drug ‘normalization’. There have been a lot of argume nts over this theory. The criticisms by Shiner and Newburn (1999) stated that the government report might overstate the number of drug use. From their point of view, the normalization theory is ‘romantic hyperbole’ that sends a misunderstanding message of life-time consumption and frequency of drug taking. Their main idea was the larger part of young people did not use drug and people who take drugs were the minority since only a small amount of them would actually become addicted to illicit drugs. Nevertheless, the drugShow MoreRelatedCritically Discuss What Howard Parker Et Al (1998) Mean by the Normalisation of Recreational Drug Use. How Convinced Are You by This Explanation of the Contemporary Drug Situation?3093 Words   |  13 Pagesthe normalisation of recreational drug use. How convinced are you by this explanation of the contemporary drug situation? This essay is going to look at Howard Parker et al’s (1998) theory of ‘normalisation’ and critically evaluate whether or not it still relevant in contemporary society. The essay will begin by explaining the theory in relation to how and where it developed from. The essay will move on to focus on specific aspects such as globalisation and how certain issues have affected theRead MoreFeminism And The Criminal Justice System1753 Words   |  8 PagesChapter 10 According to Lilly, Cullen, and Ball (232) Feminist theory has been on the back burner of modern criminology until the late 19th century. As with the other criminology theories there are many thoughts and ideas on why females commit crimes. In the beginning the theories seem to revolve around the victimization of the female gender. Then criminologist took a look at female delinquency, prostitution, and gender inequality in the criminal justice system. 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New Criticism vs. Reader Response Criticism Free Essays

What is more accurate, new criticism or reader response criticism? The answer Is neither, seeing as both styles of critic views and analyzes the topic at hand and gives feedback. Though both styles offer feedback, they are different forms of feedback entirely. New criticism involves focusing on the material at hand, and not what It was meant to be perceived as, to Judge the topic by every measurable feature possible. We will write a custom essay sample on New Criticism vs. Reader Response Criticism or any similar topic only for you Order Now Reader response criticism is when a reader or a Judge would Inspect the topic up and down, left and right. The reader Is not Judging based on hard facts, but as to hat the topic means to the reader, how It makes him feel and how he views the topic differently from what the creator may have Intended. When explaining food for example, one could say this dish has a lot of salt, or not enough flavoring, or you could say that this dish brings back memories of your childhood. Neither response Is Inaccurate, nor are they fully correct. A response Is entirely subjective and could vary in the eye of the beholder. New criticism is harsh and severe, basing their feedback off hard facts of the topic. Food for example, is one topic that people could use new criticism. My mother sakes a dish every Friday night called â€Å"Match†. It is an Israeli dish made up of roasted red peppers and tomatoes, usually served cold. A judge using new criticism might mention things like the texture is not right, or that the intensity of the spicy flavor is not up to par. He could say something like, the texture is just perfect and the density is not too thick and not too soft. He views this food as nothing but another dish, noticing its faults and its feats. Reader response criticism is a different story. Though the Judge who views my mothers cooking with new criticism may bluntly say what is wrong with the food or hat is perfect, reader response criticism entails a new way of looking at my mothers dish. L, for example, do not inspect my mothers cooking, to ensure sure it has enough salt, or that it is not high in spices to the point where I could not eat it. I criticize the food differently. When the plate is brought out to the dinner table, my first Interaction with it is its delicious aroma. This aroma does not bring to my attention if the food is well prepared or not, but it takes me back to my childhood memories where I can see my grandmother making me the same dish in Israel, where I am dated around my entire family. This dish means more to me then a delicious salad- type dish, but it is a representation of the strength of our family as a whole. This dish Is a symbol of what brings our family together at the dinner table, Joining us for one purpose. Many people may see a movie and Judge the movie based on a number of things. Say there was a movie based on a high school basketball team that against all odds made It to the state finals and lost. A normal cartel may comment on the skill levels of the actors Involved, or they may bring up the topic of the depth of the plot. They may bring to some peoples attention what was wrong with the story, what did not make Others may see this movie differently. One viewer, could have been part of a high school athletic team, and could understand and relate to the hardships that the boys had to go through to make it to where they did. He might understand the excitement they felt when making it to the finals, or the pain they went through when the game clock hit zero. Both forms of criticism may be accurate, but how you view a movie or a dish can vary on the experiences you may have went through or the past you may be used to. How to cite New Criticism vs. Reader Response Criticism, Papers

Individual Report free essay sample

This essay is an analysis of Why Herborist’s next target market should focus on USA and how to implement based on the current situation of Herborist. 1 Background of Herborist Herborist is a high-end skin care brand of Jahwa Group which born in 1998 (Herborist, 2014). It is the first complete modern herbal personal care brand in China. The meaning of Herborist is the essence of hundreds of herbs. Herborist develop the natural and effective products for consumers by combining the traditional Chinese medicine formula and the latest achievement of modern biotechnology (Herborist, 2014). Nowadays, Herborist has become one of the leader brands in China’s high-end cosmetics market, and has embarked on the journey of international market. France is the first success step of Herborist. 2 Products Up to now, Herborist has about 180 products, covering hair care, body care, facial care and essential oils. These products has been divided into different series, the New Whitening series and Taichi Series are the featured product, also the bestsellers, among all series. 3 SPA In 2002, Herborist SPA opened its first store in Shanghai China (Herborist SPA, 2014). So far there are 15 stores in China, in order to provide a place to modern people for relaxing and calming their body and mind from the busy life (Herborist SPA, 2014). 2 Market analysis By considering the development of Herborist, it is obviously not enough that limited the international market to France. Therefore, further expand the international market is imperative. According to the analysis of the following data, we think that United States, Canada and United Kingdom should be taken into account. 1 Why USA 1 Comparison between USA and Japan Table 1: Country market size by retail value (retail selling price) from 2004 to 2009, and world ranking Rank US$ millions 2004 2004 2006 2007 2008 2009 1 USA 54,485. 4 56,092. 5 57,732. 1 59,546. 1 59,647. 5 58,864. 1 2 Japan 38,683. 4 39,580. 8 40,472 41,128. 9 40,865. 6 40,013. 5 *Country market size by retail value (retail selling price) from 2004 to 2009 (Zhou, K. 2011) Table 2: Demographing and expenditure per capita of personal care products, and world ranking CCountry Male population aged 15-64 Female population aged 15-64 Rank Expenditure on personal care products per capita (US$) 2009 Rank USA 104,411,352 104,808,064 3 262. 08 19 Japan 40,815,840 40,128,235 6 390. 83 3 * Demographing and expenditure per capita of personal care products (Zhou, K. 2011) As we can see from table 1, the market size of USA and Japan were ranking top two of the world since 2004. Table 2 shows that there is a huge population allocated between 15 to 64 years old in USA and Japan, third in the world for USA and sixth in the world for Japan, respectively. Turing to the expenditure on personal care products per capita, Japan ranks third and USA is nineteenth. When considering expanding into new markets, the market size and customer base are very important. From table 1, the market size of both USA and Japan are large. And table 2, although the expenditure per capita of USA is not as good as those of Japan, the total spending in USA is much higher than in Japan due to the large number of population. 2 Other reasons For USA: The USA is an immigrant country with a large number of Chinese settlers. The USA is a multicultural country with a high degree of culture compatible. People in USA are easy to accept new things. The USA is a aboard study country. A mass of international students come to USA every year, especially Chinese students. The USA has many local beauty brands related to herbal, which means people know about herbal in a certain degree. For Japan: Japan’s land area is too small; the population is not as much as USA’s. There are too many naturally domestic brands, through Japanese people know herbal very well, the market is too competitive. Although Japan is also a aboard study country, the number of universities is far lower than that of USA. That means the student group is small. Lack of a stable customer base. Japan is not a country of immigrants, in another word, people from other countries like international students will continue leaving once completed their studies. Considering all the reasons above, we strongly recommend Herborist choose USA as the next enter market. 2 Campaign There are a lot of natural and organic brands in the U. S. market. If Herborist decides to enter USA, Kiehl’s and Origins will be the strong competitors to Herborist. Kiehl’s Kiehl’s is a natural brand of L’Oreal Group. It is famous for high quality skin care and hair care products in U. S. market. Kiehl’s believes that natural ingredients have been an important part of their formulas since they began as a New York City pharmacy more than 150 years ago (Kiehl’s, 2001; L’Oreal, no time). Origins Origins belongs to the Estee Lauder Group. It is an advocate of natural, highly effective skin care brand. Origins uses the natural and organic material, such as mushroom, lemon and ginger, to create safe and effective products. They claim that their products are formulated with natural and certified organic ingredients and 100% natural essential oils (Origins, 2014; Estee Lauder, 2011). 3 Marketing Strategy analysis Here will analyse Herborist’s current situation and strategies. 1 SWOT analysis 1 Strengths Unique selling point. Chinese medicine formula is an attractive point to customers. Strong research and develop capability. In November 2007, Herborist Herbal Institute was established. It is the first research institute focus on the field of Chinese herbal cosmetic in both China and the world. Good organic cosmetics brand image. Product packaging is fresh and simple that makes people feel comfortable. Clear marketing position. Target on middle-class consumers. Strong parent company. Jahwa Group was evolved from Kwong Sang Hong, Hong Kong, which founded in 1898 (Jahwa, 2014). Currently, Jahwa Group has 9 brands and its own research institute. Store+counter+SPA sales channel. At the beginning, Herborist opened stores to enter the market. Then opened counters in advanced shopping mall to improving brand image. Finally, opened Herborist SPA in 2007, built a new channel for products promotion. 2 Weakness Gap between eastern company and western culture. It may lead to lack of understanding the market. Lack of brand awareness. Although Herborist is famous in China domestic market, still cannot compare with some big brands in international market. Lack of experience on international marketing. Simple product lines. Herborist was founded only 15 years, the products line is still simple. 3 Opportunity There are not many herbal medicine cosmetic brands in USA. Large middle-class customer base in USA. The Chinese medicine is popular in USA. Easy to promote. Herborist can do promotion with Sephora. Nature ingredient trend. Online shopping platform. Growing number of people would like to shopping online. 4 Threat Tough competition. Competing with many world famous cosmetic brands on the same stage. Under control of Sephora. Sephora is the only one sales channel of Herborist in international market. Economic crises decreased consumers’ expenditure. Impact of the same type products from other brands. Made in China. The image of ‘China is world factory’ will make customers feel that Herborist is not high-end products. 2 Porter’s five forces analysis * The five competitive forces that shape strategy (Porter, M. E. 2008) The Porter’s Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation (Tool, M. 2011). 1 Analysis Suppliers In international market, Herborist only have one agent in one market, which means Herborist will be control by agents and week power on the sales channel construction. Customers Herborist will increase benefits if they can reduce the cost of customers’ time, money, physical and spiritual. Competitors It specific performs in the game between competitors and agents of Herborist. Herborist’s channel advantage will be weakening once the competitors got more benefit. 2 Herborist can consider two strategies of Porter’s Three Strategies for channel construction Cost leadership For Herborist, lower the channel costs for increasing the cost-effectiveness is the best choice for international market expansion. Differentiation First of all, under the situation of single channel in international market, Herborist should try to make differences between its own channels with others. In addition, Herborist can use its own advantages, such as traditional Chinese medicine formula. By using this unique selling point Herborist can create different promotion strategy. 4 Future strategy and implementation Base on the analysis of Herborist current situation and strategy through SWOT and Porter’s Five Forces, Herborist can use the following marketing plan. 1 Marketing Mix 4Ps 1 Products Intensify the development of products, enrich the product lines. Open a SPA flagship store. This store does not sell any products but use the Herborist products to offer service to customers. 2 Pricing As a high-end brand, the price of Herborist’s products in USA should be higher than the domestic price. 3 Place Maintain the cooperation with Sephora. For the reason that Sephora has a lot of stores in USA. Open up new sales channels. Herborist can find another agent in USA or open an online shop, thus can get rid of the control of Sephora. 4 Promotion Herborist should increase advertising spending to improve brand awareness. Herborist can promote in the SPA flagship store and online store other than promote in Sephora. Herborist can also find a spokesperson. Give free sample to consumers or potential customers in promotion events. 2 Entry mode Direct export is a suitable choice for Herborist. The reasons are following. 1 Products continuously made in China so that Herborist can maintain its authenticity. 2 Keep maintaining the strategic alliance with Sephora. Because of the failure in Hong Kong. 3 Establish an online shop to lower the cost of sale. Herborist can deliver products to the U. S. customers from China, so that no need to rent a warehouse in USA. At the meanwhile, make an agreement with a local delivery company. 3 Grow strategy Once determined that USA would be the next target market, it is better for Herborist to make a five-year plan. First year: Selling in all Sephora stores in a select city where has large population of Chinese people, such as Los Angeles, to ensure successful promotion and a stable customer base. Second and third year: Develop to other Sephora stores in one or more states on the basis of original city. Set up membership and points system to expect in retaining the old customers and attracting new customers. Fourth and fifth year: Develop to all Sephora stores in the whole USA. At the same time, open the first SPA flagship store in a particular city like New York, and establish an online shop. 2015 2016 2017 2018 2019 Revenue US$ 1 million 3 million 5-7 million 7-10 million 10 million + *Table: Assuming budget for the next three years 5 Conclusion Herborist is the first high-end skin care brand of Jahwa Group and famous for its high quality products (Global Times, 2014). With 16 years development, nowadays Herborist has already got the ability to compete with other international brands in the global market. However, too many brands lead to extremely competitive in the world cosmetic market. In this case, in order to win in the competition, Herborist must walk out a special way in market strategy, product position, channel construction and promotion. This assignment is based on the current development and strategy of Herborist, analysed the possibility of enter the U. S. market, and gave adjustments on the marketing strategy.